Complimentary shipping on orders over $150 · Hand embroidered in Texas

Est 2026 . by hand · Texas

Whatever your
next rebrand is,
we’ll stitch it.

Sweatshirts, hats, pillows and accessories, embroidered by hand and made to be worn constantly. Add a monogram if you want one, or take it exactly as it is.

R
Hand embroideredIn stock, ships in 2 daysMonogramming availableSmall batchMade in TexasFree shipping over $150

Campus Collection

The pieces that started it

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The premise

“Rebrand is a lifestyle brand that stays with you no matter what phase of life you’re in. Whatever your new rebrand is.”

A freshman year. A first apartment. A new name, a new city, a new version of yourself. The pieces we make are meant to move with you through all of it. Built well enough to survive every one of them, and quiet enough to belong in each.

Read our story

Optional

Add a monogram.
Or don’t.

Every piece ships as it is. But on most of them you can add hand embroidery at checkout. Initials, a year, a word that means something. Pick the thread and the lettering, and you’ll see a preview before you buy.

The house palette

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Preview

jmk
Monogram
jmk
Thread
Butter
Lettering
Script
Placement
Left chest

Just added

New arrivals

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