Code of conduct

Every piece carries our name as much as yours, so there are things we will not embroider at any price. We reserve the right to refuse and refund any order that asks for them.

Specifically, we will not stitch:

Slurs or language attacking someone for their race, ethnicity, religion, nationality, disability, gender, or sexuality. Symbols of hate groups. Threats, harassment, or anything naming a specific person in a way meant to intimidate them. Content that sexualises anyone under eighteen. Anything promoting self-harm.

We also won’t reproduce trademarks, logos, team marks, or copyrighted artwork that isn’t yours to use. This one catches people out honestly rather than maliciously, so if you’re not sure whether your school or company mark is fair game, ask us first and we’ll tell you straight.

If we refuse an order, we refund it in full and we tell you why. We are not going to take your money and go quiet.

Some requests aren’t a no, they’re a question. Text in a language we can’t read, a phrase that could be an inside joke or could be something else, artwork that might belong to someone. In those cases we’ll email you before anything goes on the hoop.

You always have the final say on your own spelling. What you type is what gets stitched, so read it twice.

We answer every message, usually within a day or two, and a real person writes the reply. We don’t use dark patterns, fake countdown timers, or invented scarcity. If something is in stock, the number you see is the number we have.

If we make a mistake, we fix it at our cost and we don’t make you argue for it. That’s in the returns policy and we mean it.

We will never sell your information, and we only email you if you asked us to. The privacy policy spells out exactly what we hold and why.

Abuse, threats, or discriminatory language toward us or anyone working with us ends the conversation. We’ll refund any open order and decline future ones. This has never happened and we hope it never does, but it’s worth saying out loud.

Disagreeing with us is not abuse. Tell us we got something wrong. That is how it gets fixed.

If you see a piece on this site that breaks any of the above, or you believe artwork of yours has been used without permission, email hello@shoprebrand.com and we’ll look at it the same day. Include a link and, for a copyright claim, some way for us to verify the work is yours.