Everyone rebrands.
Usually more
than once.

Rebrand started with one hoop, one spool of thread, and a sweatshirt that didn’t exist yet.

The idea was simple, and a little stubborn: the things you wear should mean something specific to you, not something general to everyone. A bookstore sweatshirt tells people where you go. A sweatshirt with your own initials on the chest tells them who you are.

So we make things in small runs and keep them in stock, and every one of them is embroidered by hand before it goes on the shelf. If you want your own initials on it instead, you can add that too. Both are the point.

We started with the Campus Collection because that’s where the first rebrand usually happens. New school, new city, new version of yourself, and a sudden need for things that feel like they belong to you. But the collection isn’t really about campus. It’s about the moment.

There will be a first apartment. A new job. A married name, or a name you chose yourself. A dog. A move. Every one of those is a rebrand, and every one of them deserves something better than what’s on the rack.

That’s where this is going: scarves and jewelry now, and eventually a full boutique, a whole wardrobe made the same way. In small runs, by hand, in Texas.